Icelandic Provisions Expands Portfolio With Plant-Based Oatmilk Skyr
Icelandic Provisions, a leading skyr brand inspired by nearly 1,000 years of Icelandic tradition, has launched nationwide today the skyr category's first oatmilk plant-based product, Icelandic Provisions Oatmilk Skyr. This innovative product provides consumers with an unbelievably rich and creamy texture, similar to Icelandic Provisions traditional dairy skyr, with 12 grams of protein and simple plant-based ingredients.
"After hearing from consumers that the current plant-based yogurts on the market don't live up to their nutrition, texture or taste expectations, we spent years at Icelandic Provisions crafting and perfecting an oat-based formula that has achieved the trifecta," said John Heath, Icelandic Provisions chief innovation officer. "We are proud to have developed a truly unbelievable product that has a nutrition profile similar to our dairy skyr with 12 grams of protein in each cup, a thick texture without adding gums or starches, and one that, of course, tastes so good you want to have it again and again."