NEC X, the Silicon Valley venture studio backed by NEC’s advanced technologies and global businesses, announced a strategic investment in SeafoodAI, an innovative startup revolutionizing sustainable seafood with real-time biometric data and AI-powered traceability. 

SeafoodAI addresses the seafood industry's $50 billion in annual losses due to outdated, manual processes that hinder compliance, traceability and efficiency—starting with the crab fisheries sector, valued globally at $11.5 billion.

Leveraging AI-powered biometric scanning technology, SeafoodAI’s flagship solution, CrabScan360, automates crab measurement, sorting and data recording, replacing error-prone manual processes. This transformative solution significantly enhances traceability, simplifies regulatory compliance and delivers precise operational insights to stakeholders across the supply chain.

Leading retailers, including Whole Foods, Walmart and Costco, have committed to exclusively selling sustainably certified seafood by 2027 or earlier. SeafoodAI's innovative approach enables fisheries and processors to achieve verifiable sustainability certifications rapidly, efficiently and at scale, meeting the growing demand for transparent seafood sourcing.

"Seafood sustainability is no longer optional; it's imperative," said Rob Terry, CEO and founder of SeafoodAI. "With CrabScan360, we're digitizing what was once a manual, labor-intensive process—bringing accuracy, transparency and trust directly to the seafood industry. The strategic investment and technical expertise from NEC X significantly accelerate our ability to drive meaningful change across seafood supply chains."

NEC X's Elev X! Ignite program provides early-stage startups with strategic guidance, cutting-edge technology access and business resources to drive innovation. SeafoodAI directly leveraged NEC X’s expertise in image recognition and artificial intelligence, rapidly advancing its technology during the program as part of cohort Batch 9.

“SeafoodAI represents the impactful innovation that NEC X is committed to nurturing,” said Shintaro Matsumoto, CEO of NEC X. “Their biometric scanning technology unlocks new value across seafood supply chains by addressing global challenges with scalable, AI-driven solutions. We’re excited to support SeafoodAI’s journey toward redefining seafood supply chain standards.” 

SeafoodAI is actively collaborating with leading certification bodies and seafood industry stakeholders, including Aruna, ASIC and Where Food Comes From, to implement digital verification solutions. 

About SeafoodAI
SeafoodAI provides AI-powered tools and technologies that enable a smarter, more connected seafood economy. Its intelligent scanners, sorters, graders, and digital logbooks help producers and processors improve efficiency while seamlessly capturing critical, verifiable data across every stage of the supply chain. By embedding productivity tools that enhance operations and generate ground-truth insights, SeafoodAI supports real-time traceability, streamlined compliance, and data-driven decision-making from harvest to distribution. The company’s solutions help reduce waste, accelerate sustainability certification, and unlock access to premium markets. With inefficiencies and data gaps costing the global seafood industry over $50 billion annually, SeafoodAI addresses a major need in an underserved, high-value sector. Its hybrid business model—combining hardware sales or leasing with recurring software subscriptions—positions the company for scalable, defensible growth.

About NEC Corporation
NEC Corporation has established itself as a leader in the integration of IT and network technologies while promoting the brand statement of “Orchestrating a brighter world.” NEC enables businesses and communities to adapt to rapid changes taking place in both society and the market as it provides for the social values of safety, security, fairness and efficiency to promote a more sustainable world where everyone has the chance to reach their full potential.