Godshall's Quality Meats’ newest innovation, Chicken Bacon, is crafted from premium whole muscle chicken and authentically smoked in Godshall's own smokehouse, the product offers a leaner option for consumers who want the indulgent flavor of traditional bacon.

Chicken Bacon debuted in August at Lowes Foods in the Carolinas. Distribution is expanding to over 200 Acme and Safeway locations across the Mid-Atlantic and additional stores later this year.

"Godshall's sales team is proud to introduce their latest innovation, Chicken Bacon," said JR Rivera, VP of sales at Godshall's Quality Meats. "This product offers consumers a flavorful, high-quality alternative to traditional bacon, catering to those seeking versatile options for a variety of meal occasions."

Godshall's Chicken Bacon is designed to align with today's consumer trends toward lean protein, health-conscious eating, and ingredient transparency. Compared to pork bacon, it contains 75% less fat, is gluten- and MSG-free, made from cage-free U.S.-raised chickens, and infused with real wood smoke, never artificial flavors.

Chicken Bacon provides a unique protein option that meets shifting consumer habits with flexible preparation—cooks easily in oven, air fryer, or microwave.

"Gen Z and Millennials are leading the shift toward health-conscious eating," said Eva Balazs, director of marketing at Godshall's Quality Meats. "They're ingredient-aware, value lean proteins, and expect great taste. Chicken Bacon fills this gap, offering real meat, smoked flavor, and performance in the kitchen. For buyers, it's a smart addition to the bacon set and a menu-ready solution for chefs."

About Godshall's Quality Meats
Founded in 1945, Godshall's Quality Meats is a family- and employee-owned company specializing in premium, real wood-smoked meats and pork alternatives. With a reputation for innovation and quality, Godshall's continues to deliver flavorful high-quality proteins aligning with consumer needs.