Refrigerated Frozen Foods logo
search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Refrigerated Frozen Foods logo
  • NEWS
  • PRODUCTS
  • COLD STORAGE
    • Cold Storage Trends
    • Farm to Frozen
    • Supply Chain & Logistics
  • PACKAGING
  • TOPICS
    • Food Safety
    • Product Development & Manufacturing
    • Sustainable Solutions for Cold Foods
  • MEDIA HUB
    • Play Our Word Game
    • Podcasts
    • Videos
    • Polls
    • Webinars
  • DIRECTORIES
    • Cold Storage Construction Guide
    • Warehouse Guide
    • Food Master
  • MORE
    • Cold Chain Perspectives
    • Case Studies
    • C-Suite Q&A
    • Top 150 Processors
    • Awards >
      • Best New Retail Products
      • Cold Storage Facility of the Year
      • Processor of the Year
    • Directory of Associations
    • R&FF Store
    • Calendar of Events
    • FA&M Conference & Expo
  • EMAG
    • eMagazine
    • Archive Issues
    • Contact
    • Advertise
  • SIGN UP!
New Retail Products

Del Real Foods Launches Cuban-Style Ropa Vieja At Walmart

Del Real Foods debuts ropa veja.
Del Real Foods

Featuring 27 grams of protein per serving, this Cuban-style, slow-cooked shredded beef dish delivers the taste of an abuela-inspired, homemade meal with the convenience of a quick, heat-and-eat format.

November 26, 2025


Del Real Foods, a leader in authentic Hispanic fresh foods announced the launch of its latest innovation, Ropa Vieja, now rolling out on Walmart shelves. The launch coincides with a broader Walmart distribution of the brand’s Carnitas, Barbacoa, and Pulled Chicken, while Chicken Fajitas will be introduced in Walmart stores for the first time.

Del Real Foods’ new Ropa Vieja is made with 100% USDA Choice Beef, seasoned with a traditional blend of spices, and paired with sautéed bell peppers and onions, bringing bold, authentic flavor to your table in just three minutes. Featuring 27 grams of protein per serving, this Cuban-style, slow-cooked shredded beef dish delivers the taste of an abuela-inspired, homemade meal with the convenience of a quick, heat-and-eat format.

“We’re thrilled to continue growing our partnership with Walmart, while introducing even more bold, convenient, and delicious Hispanic dishes,” said Socorro Morales, VP of marketing at Del Real Foods. “By bringing Ropa Vieja and our other favorites to additional stores, we’re making it easier for families nationwide to enjoy abuela-inspired dishes made with real, high-quality ingredients, while also providing convenience for busy families.”

Ropa Vieja will roll out to approximately over 435 Walmart stores, with distribution focused in key markets including the Northeast and Midwest. As global flavors continue to be a trend among consumers, Del Real Foods remains dedicated to offering authentic, better-for-you meals made with fresh, real ingredients that are ready in minutes for the modern home cook.


About Del Real Foods
Del Real Foods, headquartered in Jurupa Valley, California, specializes in refrigerated, heat-and-eat Hispanic foods. Its products are known for authentic flavors and high-quality ingredients, providing consumers with convenient meal options that reflect traditional family recipes. Del Real Foods makes proteins, tamales, pupusas, sides, and salsas — all created by hand with fresh ingredients and nothing artificial — and inspired by the Mexican heritage of the Cardenas’ founding family. The brand’s product quality and taste speak for themselves, with the Birria & Cheese Pupusas honored as a winner in Progressive Grocer’s 2024 Editors’ Picks Awards. In 2024, Del Real Foods became part of Corporación Multi Inversiones (CMI), a family-owned global food and energy company. With CMI’s partnership and long-term commitment to brand building, Del Real Foods is focused on accelerating innovation and bringing the best of real Hispanic food to more tables across the U.S. These delicious meals that taste like you cooked them yourself are available at club, retail, food service, and wholesale distributors.

KEYWORDS: beef beef processing heat-and-serve Hispanic food Latin American foods RTE foods Walmart

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Recommended Content

JOIN TODAY
To unlock your recommendations.

Already have an account? Sign In

  • Best New Retail Products of 2026 badge with grocery store refrigerators in the background.

    Top of the Freezer: R&FF’s Best New Retail Products

    From BFY proteins to globally inspired treats, these...
    Product Development & Manufacturing
    By: Kelley Rodriguez
  • Pasco Exterior

    Reser’s Fine Foods: From Farmhouse Kitchen to ‘Good Times’ Everywhere

    A home-based potato salad company started 75 years ago...
    Product Development & Manufacturing
    By: Kelley Rodriguez
  • FromtheColdCorner-Anchor_1170x658.jpg

    EPR, Plastic Packaging for Cold Foods & More

    As consumer and regulatory pressure put plastic in the...
    Sustainable Solutions for Cold Foods
    By: Kelley Rodriguez
Manage My Account
  • eMagazine
  • What’s Hot in Cold Newsletter
  • Manage My Preferences
  • Online Registration
  • Customer Service

More Videos

Popular Stories

Containerized Cold Rooms outside.

Containerized Cold Rooms Gain Traction as Flexible Cold Storage Demand Grows

New Brunswick, Canada port location

Americold, DP World & CPKC Open New Cold Chain Gateway

From the Cold Corner: Meghan Dowd from Swoop article hero

Swoop Blends Protein, Clean Ingredients to ‘Cheat’ Ice Cream

2026 Processor of the Year

Events

January 1, 2030

Webinar Sponsorship Information

For webinar sponsorship information, visit www.bnpevents.com/webinars or email webinars@bnpmedia.com.

View All Submit An Event

Products

Water Activity in Foods: Fundamentals and Applications, 2nd Edition

Water Activity in Foods: Fundamentals and Applications, 2nd Edition

See More Products
New Retail Products

Explore the newest flavors, textures, and innovations in the frozen food aisle!


SEE WHAT'S NEW!
Play Refrigerated & Frozen Foods’ Cool Word of the Week! There's a new word every Wednesday.

Related Articles

  • Taco_PR_Image_2.jpg

    Real Good Foods Launches Crispy Chicken Shell Tacos at Walmart

    See More
  • RFF New Retail Products

    Del Real Foods Debuts at East Coast Lidl Locations

    See More
  • 100-53 Carnitas BJs Front Clean r1.png

    Del Real Foods Now Available at BJ’s Wholesale Club

    See More

Related Products

See More Products
  • 1118768310.jpg

    Water Activity in Foods: Fundamentals and Applications, 2nd Edition

  • Handbook of Frozen Foods

  • milk-dairy.jpg

    Milk and Dairy Foods Nutrition, Processing and Healthy Aging

See More Products

Related Directories

  • Cold Solutions at Rush Creek

    Cold Solutions is a leading temperature controlled 3PL for multi-temperatures including freezer, cooler, and ambient and provides storage, handling, repacking, case picking, export, import, ecommerce, and special services.
×

Elevate your expertise in refrigerated and frozen foods with unparalleled insights and connections.

Get the latest industry updates tailored your way.

JOIN TODAY!
  • RESOURCES
    • Advertise
    • Contact Us
    • Directories
    • Store
    • Want More
  • SIGN UP TODAY
    • Create Account
    • eMagazine
    • Newsletter
    • Customer Service
    • Manage Preferences
  • SERVICES
    • Marketing Service
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • YouTube
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBLITY

Copyright ©2026. All Rights Reserved BNP Media, Inc. and BNP Media II, LLC.

Design, CMS, Hosting & Web Development :: ePublishing