Rise Baking Company, home to some of the baking industry's most trusted brands and a leading manufacturer for in-store bakeries and foodservice operators, has entered into a definitive agreement to acquire New Jersey-based Jimmy's Gourmet Bakery, a manufacturer of premium cookies and baked goods known for its innovative product development, eye-catching packaging and strong retail partnerships nationwide. 

Over the past 40 years, Jimmy's Gourmet Bakery has grown into one of the nation's leading manufacturers of thaw-and-sell baked goods, with more than 350,000 square feet of manufacturing capacity across three modern facilities. 

The company's portfolio includes its flagship Jimmy's Cookies brand, the King Krumb Cookie line and Ecce Panis artisan breads, along with a variety of private label, seasonal and limited-time offerings that have helped drive innovation and growth within the category.

"Jimmy's Gourmet Bakery brings strong operational capabilities, a proven innovation track record and an experienced team to Rise," said Mark McNeil, CEO of Rise Baking Company. "Their expertise and strong reputation in the cookie category make them a natural fit for Rise while expanding our footprint in the Northeast. We're excited to welcome Jimmy's employees to Rise and look forward to building on the momentum they've created."

The acquisition will expand Rise Baking Company's product offering and manufacturing capabilities as well as add customer reach in the Northeast. Together, the companies will be well-positioned to deliver outstanding quality and customer service and continued growth for in-store bakery and foodservice customers across the country.

"Rise Baking Company shares our passion for quality, innovation and customer service. This partnership is expected to create exciting opportunities for continued growth while allowing us to maintain the entrepreneurial spirit and bakery craftsmanship that Jimmy's is known for,” said Howard Hirsch, CEO of Jimmy's Gourmet Bakery. 

The acquisition is targeted to close in Q3 2026 and is subject to the satisfaction of certain closing conditions.

About Rise Baking Company
Formed in 2013, Rise Baking Company is a North American bakery manufacturer headquartered in Minneapolis, MN. Rise produces a variety of products for in-store bakeries and foodservice clients, including leading national grocery chains, convenience stores, QSRs and mass merchandisers. Specializing in cakes, cookies, muffins, icings, pies and more, Rise brings together some of the most trusted brands in the industry, including Brill, South Coast Baking, Table Talk, Best Maid, Henry & Henry, Bakestone Brothers, among others. Their finest ingredient is their people, who are dedicated to partnering with customers to create special moments.