With many Americans commemorating April 22 as "Earth Day,"Rich Products' Consumer Brands Division , St. Simons, Island, Ga., turned up the volume on the importance of sustainable seafood.

"If the seafood industry and consumers who purchase seafood give high priority to sustainability, we will have sufficient resources through aquaculture (farmed seafood) and wild-caught seafood to meet increased demand that eating seafood twice a week requires," noted Daryl Miller senior marketing manager for Rich's WorldCatch brand.

Miller said consumers can quickly determine if their seafood was harvested by sustainable methods. Packaged products may either carry a blue eco label from the Marine Stewardship Council (MSC), which identifies sustainable wild-caught seafood. The second seal, a blue circular label, comes from the Aquaculture Certification Council (ACC) and applies to farmed seafood.

Rich says three of its WorldCatch products -- including Salmon Burgers (MSC), Coconut Shrimp (ACC) and Smoky Barbecue Salmon Fillets (MSC) -- meet sustainability criteria. Rich's also processes and markets products under the SeaPak brand.