MARKETING MANEUVERS

Perdue Farms Inc ., Salisbury, Md., said it launched of a series of documentary-style TV spots to unveil its first national campaign, "We Believe in a Better Chicken."  Officials say the new ads have three objectives: (1) take viewers behind the scenes at Perdue Farms, (2) introduce passionate associates and (3) reveal the company's new USDA Process Verified Seal.

Tthe campaign highlights Perdue becoming the first poultry company to receive the USDA Process Verified Seal, which verifies that PERDUE Fresh, All Natural Chicken products have been raised without cages, fed an all-vegetarian diet with no animal by-products and on selected items, has their signature tenderness guarantee.


Pinnacle Foods Group , Mountain Lakes, N.J., released the second of three social video spots for the company'sAunt Jemimafrozen breakfast business. The videos feature real employees from Pinnacle's plant in Jackson, Tenn., and the second installment shows workers Jennifer Franklin, Charley Schumaker and Susie Tomlinson. While the first video put the spotlight on the team's "just-like-homemade" process, the new video centers on the high-quality, real ingredients used to make Aunt Jemima frozen pancakes and frozen waffles.

Officials say the new TV commercial is the first to be in aired by the brand since 2006. While originally produced for the Aunt Jemima Frozen Breakfast Facebook page, the company decided to showcase their newly refreshed frozen pancakes and waffles -- which have a simplified ingredient statement -- to a broader audience. The TV spot will air in the following select markets: Hartford, Conn.; Harrisburg, Pa.; Tampa Fla.; Jacksonville, Fla.; Cincinnati, Ohio; Charlotte, S.C.; Providence, R.I.; Orlando, Fla.; Jackson, Tenn.

"What started solely as a social and digital campaign changed when we saw how well people responded to Charley, Susie and Jennifer in the first video," says Andy Reichgut, vice president of marketing of frozen meals, Pinnacle Foods. "It was an easy decision to extend the campaign and feature our second video on TV, in addition to social media."



All-natural Pan-Asian foods processorAnnie Chun's Inc., San Rafael, Calif., has a new marketing campaign with Dale Talde celebrity chef and former contestant on Bravo's Emmy award-winning series "Top Chef."  Hoping to get more cooks in the kitchen, Talde has created an exclusive signature recipe series (available online) featuring Annie Chun's products, officials said. Annie Chun's broad line includes frozen soups,  frozen  potstickers and frozen mini won-tons.

"We're always looking for new ways to introduce bold, authentic flavors to the American palate and we are excited by Chef Talde's personal affinity for Asian-inspired cuisine," said Diana Wang, Annie Chun's director of marketing. "The artful preparations that he has created using our products offer healthy, delicious and gourmet Pan-Asian options that are easy to prepare and instantly transform you into an at-home chef."