NFRA readies "monstrous" promo
"We believe the NFRA's compelling message about the benefits and innovation of frozen food -- combined with DreamWorks Animation's memorable Monsters vs. Aliens characters -- can driven frozen food sales up in March," said Nevin Montgomery, NFRA president and CEO.
NFRA's promotion includes a three-page FSI that drops on March 1 to more than 37 million households. It will feature a "Frozen Food-Monstrous Value" $10,000 Sweepstakes" that consumers may enter by logging in to www.easyhomemeals.com. MARS Advertising is developing point of sale merchandising, in-store media and online activations for retailer use.
DreamWorks Animation's Monsters vs. Aliens movie will debut in theaters on March 27, 2009.