Schwan's makes, delivers Top Chef meals
It's a creative twist on new frozen foods -- and consumers don't even have to leave the house.
Time magazine reported that Schwan's Home Services, a division of The Schwan Food Company, Marshall, Minn., has begun offering Top Chef branded frozen meals. The premise: partner with television's Bravo channel and convert winning meal varieties into Top Chef frozen dinners delivered to the doorstep by Schwan's famous yellow trucks.
The line currently has five meals -- including a Polenta with Braised Meatballs and Chicken in Red Curry Sauce -- which sell for $10 to $12 each.
"For frozen food, it was pretty good," wrote Time's Joel Stein. "The polenta with braised meatballs, concocted by the current season's Kevin Gillespie, was particularly good. The polenta was better than what I make, the tomato sauce better than a lot of jarred sauces, and the cauliflower--though a weird glop that was totally unlike cauliflower--kind of compelling."
Time magazine reported that Schwan's Home Services, a division of The Schwan Food Company, Marshall, Minn., has begun offering Top Chef branded frozen meals. The premise: partner with television's Bravo channel and convert winning meal varieties into Top Chef frozen dinners delivered to the doorstep by Schwan's famous yellow trucks.
The line currently has five meals -- including a Polenta with Braised Meatballs and Chicken in Red Curry Sauce -- which sell for $10 to $12 each.
"For frozen food, it was pretty good," wrote Time's Joel Stein. "The polenta with braised meatballs, concocted by the current season's Kevin Gillespie, was particularly good. The polenta was better than what I make, the tomato sauce better than a lot of jarred sauces, and the cauliflower--though a weird glop that was totally unlike cauliflower--kind of compelling."
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