It's a creative twist on new frozen foods -- and consumers don't even have to leave the house.
Timemagazine reported that
Schwan's Home Services, a division of The Schwan Food Company, Marshall, Minn., has begun offering Top Chef branded frozen meals. The premise: partner with television's Bravo channel and convert winning meal varieties into Top Chef frozen dinners delivered to the doorstep by Schwan's famous yellow trucks.
The line currently has five meals -- including a Polenta with Braised Meatballs and Chicken in Red Curry Sauce -- which sell for $10 to $12 each.
"For frozen food, it was pretty good," wroteTime'sJoel Stein. "The polenta with braised meatballs, concocted by the current season's Kevin Gillespie, was particularly good. The polenta was better than what I make, the tomato sauce better than a lot of jarred sauces, and the cauliflower--though a weird glop that was totally unlike cauliflower--kind of compelling."
Schwan's makes, delivers Top Chef meals
November 28, 2009