Tyler,Texas-based Brookshire Grocery Co. sealed a deal with Lufkin, Texas-based Brookshire Bros. to manufacture Goldenbrook Ice Cream for all 74 of its stores located across Texas and Louisiana. Brookshire Bros. will carry Goldenbrook ice cream, frozen yogurt and sherbet in half-gallon and pint sizes in more than 14 flavors, including Homeade Vanilla, Chocolate, Cookies N Crème, Buttered Pecan and Rocky Road.
The partnership came after several years of BGC’s dairy plant manufacturing private label milk for Brookshire Bros. Currently Brookshire Brothers and BGC are the only retailers to carry the Goldenbrook Farms label.
“We are pleased to expand this partnership with Brookshire Bros.,” says Rick Rayford, president and CEO of BGC. “Manufacturing Goldenbrook Farms products for other companies opens the door for Goldenbrook to be a regional brand that offers high quality and a great value for the consumer.”
Goldenbrook Ice Cream will be available in Brookshire Bros. stores beginning early April.