Jeni’s Splendid Ice Creams believes more ice cream should be enjoyed before noon and the company is on a mission to set a new world record on Saturday, Feb. 5, for the most people eating ice cream for breakfast. 

Fans will don their favorite pajamas and share a photo or video of themselves indulging in their favorite ice cream using the hashtag #IceCreamIsBreakfast. Five lucky Ice Cream For Breakfast eaters will join Jeni’s Pint Club, winning a year’s worth of free ice cream! 

To celebrate the holiday, Jeni’s has launched a delicious new breakfast-inspired flavor,

Maple Soaked Pancakes, made using salted butter and real Vermont maple syrup for an authentic flavor that invokes a triple stack of pancakes on a weekend morning.

Jeni’s has also rounded up the best flavors to enjoy before noon, offering 6-pint and 9-pint Ice Cream For Breakfast Collections with standouts like Skillet Cinnamon Roll and Coffee with Cream and Sugar.

The limited-edition Maple Soaked Pancakes flavor will be available in Jeni’s Scoop Shops and online. 

About Jeni’s Splendid Ice Creams 

Jeni’s Splendid Ice Creams is a modern American ice cream company devoted to making the finest ice creams the world has ever known. Founded in Columbus, Ohio, in 2002 by James Beard Award-winning ice cream maker Jeni Britton, Jeni’s has emerged over the past 20 years as the new standard by which all other ice creams (and ice cream companies) are judged. With Jeni in charge of all creative output—from the ice cream itself to all of the supporting details that enhance the experience of eating it—Jeni’s continues to make one-of-a-kind flavors with Direct and Fair Trade ingredients and super fresh milk from family dairy farms. Today, Jeni’s is a Certified B Corporation known for its social, environmental and business leadership with more than 60 scoop shops, an online shop and distribution in top grocery stores across the country.