Jeni’s Splendid Ice Creams is launching new LTO Banana French Toast Pints and celebrating in scoop shops across the country with brand-new French Toast Waffle Cones, giveaways and more to mark Ice Cream for Breakfast Day, Saturday, February 3. 

Limited-edition Banana French Toast is a breakfast-inspired flavor - featuring banana custard, maple syrup and cinnamon-brown sugar French toast gravel. Banana French Toast will also feature in Jeni’s new Ice Cream for Breakfast Day Collection, available DTC online for $58 featuring Brambleberry Crisp, Coffee with Cream & Sugar, Maple Soaked Pancakes, Milkiest Chocolate and Skillet Cinnamon Roll.

Ice Cream for Breakfast Day was born on a cold and snowy February morning in the 1960s when Florence Rappaport’s six children were exceptionally bored, and looking to cheer them up, Florence declared it “Ice Cream for Breakfast Day.” The Jeni’s team, who strongly believe ice cream should be enjoyed before noon, have taken this small family tradition and swept the nation, bringing joy and fun to a mundane February morning.

As part of the celebration, Jeni’s will open it’s scoop shop doors early at 9 a.m. local time, transforming their signature Buttercrisp Waffle Cones into special French toast waffle cones, only available until noon on February 3.