Although the frozen desserts category once struggled to survive in a world where consumers traded in their coveted sweets for an extra serving of fruits and vegetables, it sure has made quite the comeback.

From pies to cheesecake to cakes and bars, strength continues to prevail.

Captain cheesecake. Chicago-based Hillshire Brands Co. expanded its Sara Lee brand to include Cookies & Cream Cheesecake. This new cheesecake is made with real cream cheese, cocoa and chocolate cookie pieces topped with a smooth chocolate ganache and poured over a crunchy chocolate cookie crust.

Pies, glorious pies. The Sara Lee brand also developed Perfectly Portioned for 2 Fruit Pies. These pre-baked, 10-ounce fruit pies are made with real fruit, feature smaller serving options to fit 1- to 2-person households and are ready to eat in just two minutes. They come in Apple and Cherry varieties.

Caked in superpowers. Sara Lee also refreshed its pound cake portfolio to now include Butter and Lemon varieties. The lemon flavor is made with real lemon juice, while the butter kind has been updated to increase moistness, retaining the same homemade taste of its predecessor.

From behind bars. A new license will extend SoBe into the frozen food category for the first time. SoBe, the Purchase, N.Y.-producer of SoBe Lifewater, partnered with Tampa, Fla.-based Philly Swirl to develop a new line of fruit-flavored frozen bars, available in Yumberry Pomegranate and Pacific Coconut flavors. These new fruit bars contain similar vitamins and herb extracts (such as vitamins C, E and B, ginger and dandelion) that are found in the SoBe beverage range, are naturally sweetened and contain 20-45 calories per bar.

Baskin-Robbins, Canton, Mass., launched a new line of shelf-stable sherbet-flavored frozen bars. Each treat delivers two flavors in one freezer bar as a result of patented technology from Jel Sert, the Chicago-based maker of Fla-Vor-Ice pops. Each box contains 12 Sherbet Flavored Freezer Bars, which are available in Rock 'N Pop Swirl—a combination of grape and green apple flavors—and Rainbow Sherbet—a combination of orange and raspberry flavors.

Bringing together creamy milk and real fruit is Fruttare Fruit and Milk Bars, created by Unilever, Englewood Cliffs, N.J. They come in Strawberry and Milk, Coconut and Milk, Banana and Milk and Peach and Milk pairings.

Nestlé USA, Oakland, Calif., launched a line of frozen snacks under its new brand Outshine. These fruit bars, which will now be known as Dreyer's Outshine fruit bars, entail a coconut water-based frozen fruit bar.

Whichever way you slice it or pop it, today’s frozen desserts prove to be unconquerable.

 To learn more about these and other new dessert items, go to