In three steps, feed a family of four starting at $10 in 15 minutes or less—go!
That was the challenge Walmart gave Tyson Foods, Springdale, Ark.
Enter Mix & Match Creations meal options, available in the freezer section at select Walmart stores.
Mix & Match Creations allow consumers to create customized meals made by combining one of five premium Tyson proteins, one of eight family-sized servings of frozen Birds Eye vegetables and/or starch and one of six Tyson Bistro Flavors complementing sauces. In doing so, there are 76 unique meal combination possibilities to meet changing appetites and keep dinner interesting for the entire family.
“Some people think making a sit-down meal for their family takes a lot of time for planning, purchasing and preparing,” says Louis Gottsponer, senior vice president frozen value-added meals. “But Mix & Match Creations products allow families to make satisfying meals quickly, easily and inexpensively.”
The layout of the freezer display case for Mix & Match Creations products and color-coded packaging (red for meat, blue for sides and green for sauces) take the guesswork out of dinner planning.
“Innovative meals are part of our DNA,” says Gottsponer. “We love the idea of helping families eat better while giving them more time to spend together. We think Mix & Match Creations products do both of those things well.”