Tribe, Boston, Mass., launched its latest limited batch variety—Ranch Hummus—a blend of Ranch dressing and traditional hummus to create a smooth, dairy-free dip.
“Ranch is America’s most popular salad dressing, and we’re betting that it transitions nicely to a hummus flavor,” says Adam Carr, chief executive officer of Tribe. “Ranch has successfully moved from a salad dressing to a dip, and that’s what inspired us to add it to the Tribe lineup. Exciting flavors continue to drive the market, and Ranch should certainly excite our current hummus lovers and soon-to-be hummus lovers.”
An 8-ounce tub of Ranch Hummus boasts a suggested retail price of $3.49, and is available in grocery stores nationwide throughout the spring.