1WorldSync, Lawrenceville, N.J., and Label Insight, St. Louis, Mo., partnered to provide what is said to be the most complete solution to help brands meet consumer demand for transparency of food information.
Led by the Grocery Manufacturers Association (GMA), Washington, D.C., and Food Marketing Institute (FMI), Arlington, Va., SmartLabel is a consumer transparency initiative committed to providing comprehensive product information in an easy, standardized and accessible digital format.
The joint SmartLabel solution brings together Label Insight's ability to enable data generation, transformation and enrichment with 1WorldSync's platform for executing complex data governance strategies and disseminating product information globally. Combining these assets, 1WorldSync and Label Insight deliver an unparalleled SmartLabel solution for freely sharing detailed product information with today's connected consumers.
Label Insight’s food data analyzes 15,000 attributes such as nutrients and allergens per product to automatically map required and voluntary SmartLabel attributes, helping organizations implement SmartLabel in a matter of days.
Meanwhile, 1WorldSync's product information cloud provides transparency and compliance solutions for all trading partners, with sustainable product-information-exchange mechanisms for global commerce and regulatory compliance initiatives.