Rojo’s brand adds new line of chip and dip snack packs
Rojo’s, Cypress, Calif., added a new line of chip and dip snack packs, featuring the company’s signature fresh-cut salsas or creamy hummus in 3-ounce cups paired with a 1-ounce bag of crunchy tortilla chips.
“Consumers are looking for on-the-go snacks to fit their busy lifestyles, and we’re answering a growing demand for anytime snacks that boast delicious flavors,” says Mark Miller, vice president of marketing at Simply Fresh Foods, the owner of the Rojo’s brand. “Offering perfectly portioned dips using fresh and flavorful ingredients paired with just the right amount of crunchy chips, the new line of grab-and-go chips and dip allows our loyal fans and consumers to enjoy Rojo’s at any time and any place while on the go, from summer travel to school lunches.”
The line entails:
Salsa & Tortilla Chips, Fiesta Black Bean Dip & Tortilla Chips, Hummus & Tortilla Chips and Sweet & Spicy Red Pepper Hummus & Tortilla Chips.
Rojo’s Snack Packs are available in the refrigerated dairy/deli case at more than 25,000 grocery retailers nationwide, including Walmart, Safeway, Kroger, Albertson’s, Ralph’s, Stater Bros., Winco, Costco and Sam’s Club for a suggested retail price of $1.99.
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