Kroger names IRI as preferred market insights provider
IRI’s Liquid Data technology platform and extensive product movement and causal data will help both Kroger and its suppliers better collaborate and make better decisions to benefit customers.
IRI, Chicago, reached a long-term agreement with The Kroger Co., Cincinnati, to further enhance Kroger’s Customer 1st Strategy.
IRI will be Kroger’s preferred partner for market measurement services, providing Kroger and its supplier partners a common view of their business performance compared to the rest of the market. IRI’s Liquid Data technology platform and extensive product movement and causal data, which includes weather, gas and macroeconomic factors, will help both Kroger and its suppliers better collaborate and make better decisions to benefit customers.
“IRI and Kroger are at the forefront of the shifting landscape by providing better market measurement data and industry-leading technology to create highly personalized consumer marketing to drive growth,” says Andrew Appel, president and CEO, IRI.
“In everything we do and every decision we make, we put our customers first. Our partnership with IRI is another step in this direction,” says Mike Donnelly, Kroger’s executive vice president of merchandising. “We believe IRI has the best tools and technology to allow both Kroger and our suppliers to share a comprehensive view of industry-wide product-movement data, which will lead to better insights and help us create even better experiences for every customer.