GreenSpace Brands Inc., Canada, released new size formats of its Rolling Meadow brand of grass-fed milk.
The new 1- and 4-liter sizes complement the brand’s existing 2-liter product, and are available via an initial distribution at Whole Foods, Goodness Me and other natural food store banners.
"This product launch continues our push to make Rolling Meadow one of the more meaningful brands in the Canadian dairy industry," says Matthew von Teichman, chief executive officer. "We have an aggressive new product launch schedule for Rolling Meadow that will start to satisfy additional consumer demand for grass-fed dairy products in a variety of subsets within the dairy category."
Rolling Meadow launched in August 2014, and now features fluid milk in multiple formats, such as well as yogurt, kefir and butter.