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Cold Foods Industry News

How Bolthouse Farms makes product the hero

Bolthouse Farms was named a Processor to Watch in 2017.

By Marina Mayer
Bolthouse Farms carrot production

Bolthouse Farms grows and harvests carrots in addition to creating and distributing a broad range of super-premium refrigerated beverages.

Bolthouse Farms product line

Bolthouse Farms produces yogurt-based dressings, dips and spreads, fresh vegetables, cold-pressed beverages and more.

Bolthouse Farms carrot production
Bolthouse Farms product line
December 5, 2016

When Bolthouse Farms was founded in 1915, it was a commercial vegetable farm. In 2003, it started processing refrigerated beverages. Today, the Bakersfield, Calif., company’s mission is to “Inspire the Fresh Revolution” by changing the way people consume fruits and vegetables, according to Todd Putman, general manager, C-Fresh CPG.

“This mission is at the cornerstone of everything we do, and we bring it to life by making fresher foods more accessible, available, affordable and most importantly, desirable,” he adds.

At a Glance

Company Name: Bolthouse Farms
HQs: Bakersfield, Calif.
Est.: 1915
Distribution: National, Canada
Products: Yogurt-based dressings, fresh packaged carrots, refrigerated beverages.
Brands: Bolthouse Farms, 1915

Bolthouse Farms produces an assortment of refrigerated products, including yogurt-based dressings, fresh packaged carrots, super-premium beverages and more. It also ranked No. 2 in Refrigerated & Frozen Foods’ Top 25 Refrigerated Foods Processors report for beverages (January 2016 issue).

Then, in 2012, it was acquired by Campbell Soup Co., Camden, N.J., for $1.55 billion, but continues to operate by its roots. That’s why it brought to market 1915, a line of cold-pressed organic juices and smoothies.

“The 1915 line is in direct response to the growing juice trends, as well as consumers’ preference for simple ingredients and greater transparency in what they consume at a more accessible price,” says Putman.

In 2003, Bolthouse Farms began producing super-premium beverages under the Bolthouse Farms brand name, and has since expanded to more than 30 flavors of juices, smoothies, protein shakes and café beverages.

Bolthouse Farms also developed limited-edition refrigerated beverages, including Holiday Nog, Pumpkin Spice Latte and Peppermint Mocha.

“We are farmers. We grow and harvest carrots in addition to creating and distributing a broad range of super-premium refrigerated beverages that are gluten free, have no added preservatives, no artificial flavors and no high-fructose corn syrup,” adds Putman. “Bolthouse Farms is highly focused on creating new flavors and high-quality products for consumers that meet their needs. Product is the hero, and we are hyper-focused to ensure that our products—carrots, beverages, dressings—deliver on our promise and mission.”

KEYWORDS: Bolthouse Farms cold-pressed Processors to Watch refrigerated beverages refrigerated dips

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Marina author

Marina Mayer was formerly Editor-in-Chief of Refrigerated & Frozen Foods. Previously, she spent four years as managing editor and executive editor of Snack Food & Wholesale Bakery and Dairy Foods, both sister publications. In this role, Mayer was responsible for reporting on market trends, ingredient R&D, production technology and new products within the dairy, snack food and wholesale bakery markets. Prior to joining BNP Media, she served a five-year tenure as editor of quality control for Manufacturers' News, Inc., where she was named “Manager of the Year” in 2006. Previously, she worked as an editorial assistant for Insider Magazine and worked as a contributing features writer for her college newspaper, the Indiana Daily Student. Mayer was a recipient of a Young Leader Scholar award, presented from American Society of Business Publication Editors (ASBPE), which is given annually to only five U.S. journalists, 30 years of age and under. She is a graduate of Indiana University with a bachelor’s in journalism.

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