How Bolthouse Farms makes product the hero
Bolthouse Farms was named a Processor to Watch in 2017.
When Bolthouse Farms was founded in 1915, it was a commercial vegetable farm. In 2003, it started processing refrigerated beverages. Today, the Bakersfield, Calif., company’s mission is to “Inspire the Fresh Revolution” by changing the way people consume fruits and vegetables, according to Todd Putman, general manager, C-Fresh CPG.
“This mission is at the cornerstone of everything we do, and we bring it to life by making fresher foods more accessible, available, affordable and most importantly, desirable,” he adds.
Bolthouse Farms produces an assortment of refrigerated products, including yogurt-based dressings, fresh packaged carrots, super-premium beverages and more. It also ranked No. 2 in Refrigerated & Frozen Foods’ Top 25 Refrigerated Foods Processors report for beverages (January 2016 issue).
Then, in 2012, it was acquired by Campbell Soup Co., Camden, N.J., for $1.55 billion, but continues to operate by its roots. That’s why it brought to market 1915, a line of cold-pressed organic juices and smoothies.
“The 1915 line is in direct response to the growing juice trends, as well as consumers’ preference for simple ingredients and greater transparency in what they consume at a more accessible price,” says Putman.
In 2003, Bolthouse Farms began producing super-premium beverages under the Bolthouse Farms brand name, and has since expanded to more than 30 flavors of juices, smoothies, protein shakes and café beverages.
Bolthouse Farms also developed limited-edition refrigerated beverages, including Holiday Nog, Pumpkin Spice Latte and Peppermint Mocha.
“We are farmers. We grow and harvest carrots in addition to creating and distributing a broad range of super-premium refrigerated beverages that are gluten free, have no added preservatives, no artificial flavors and no high-fructose corn syrup,” adds Putman. “Bolthouse Farms is highly focused on creating new flavors and high-quality products for consumers that meet their needs. Product is the hero, and we are hyper-focused to ensure that our products—carrots, beverages, dressings—deliver on our promise and mission.”