Smithfield enters freezer aisle with fully cooked breakfast sandwiches, sausages
Smithfield Foods, Smithfield, Va., launched new lines of fully cooked breakfast sandwiches and breakfast sausages, available in the freezer aisle.
“As a nationwide leader in the breakfast category, we at Smithfield are excited to build upon the equity of our bacon and ham products and bring the traditional taste of Smithfield right to the freezer aisle,” says Mike Merritt, senior director of brand marketing. “Now, with the launch of our new fully cooked sandwiches and sausage, we’re excited to offer convenient, on-the-go options for consumers looking to enjoy an easy breakfast any time of day.”
Fully cooked breakfast sandwiches come in Hometown Original Sausage, Maple Sausage and Chicken varieties, featuring Smithfield’s Southern-style biscuits made with real buttermilk. Each package contains four individually wrapped sandwiches in a 12-ounce box for a suggested retail price of $4.99.
The fully cooked breakfast sausage links and patties are made with all-natural, premium-quality pork free from MSG, artificial ingredients and preservatives. Sold in convenient, re-sealable packaging and available in Maple Patties as well as Hometown Original Links and Patties, this new breakfast staple is microwavable and ready to serve in seconds. Each 24-ounce package boasts a suggested retail price of $4.99.