Aldi, Nielsen sign multi-year relationship to integrate shopper, advertising effectiveness analytics
Nielsen will be ALDI’s preferred data and analytics provider, covering nearly 1,700 stores in 35 states across the United States.
Nielsen, New York, and ALDI, Batavia, Ill., announced an expanded multi-year relationship for integrated analytics data around shopper panel, custom retail analytics and advertising effectiveness. Under this agreement, Nielsen will be ALDI’s preferred data and analytics provider, covering nearly 1,700 stores in 35 states across the United States.
“We are continually creating a better grocery store for our customers,” says Scott Patton, vice president of corporate buying at ALDI. “We selected Nielsen for its differentiation of consumer and retail data in the marketplace, so we can continue to focus on doing what we do best – save people money on their grocery bills.”
“ALDI is one of the fastest-growing retailers in the U.S, and as such, needs access to increasing amounts of effective shopper and advertising data,” says Rob Hill, executive vice president, U.S. retail services at Nielsen. “We are humbled and proud that ALDI selected Nielsen as its strategic partner, and look forward to supporting ALDI’s growth and expansion initiatives within the U.S. market.”
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