On-Cor Frozen Foods, Aurora, Ill., rolled out a brand refresh that includes product enhancements, packaging redesign and an innovative advertising campaign. The refresh supports the company’s mission to offer quality, multi-serve entrées.

“Life’s demanding enough, and we know dinner shouldn’t be,” says Dave Wetherton, vice president of retail sales. “That’s why we are excited to revitalize the iconic On-Cor brand and redesign the packaging. We’re enhancing our products to appeal to the shifting needs of today’s consumer—offering more nutrition at a great value.”

Enhancements include:

• A number of “Traditionals” entrées, including Salisbury Steaks, Sliced Turkey and Char-Broiled Patties now deliver 20% more meat.
• The “Traditionals” Penne Pasta and Meatballs entrée now offers 25% more meat.
• The “Traditionals” Macaroni & Cheese entrée now uses 100% real cheese, and the “Selects” Lasagna with Meat Sauce uses real mozzarella cheese.
• Entrées across the line no longer feature added monosodium glutamate (MSG).

In addition to the product enhancements, On-Cor redesigned its packaging, making it easier for consumers to view the nutrition content.

“We take pride in our recipes, and aim to cut through the clutter of confusing claims by making it easier for consumers to understand exactly what they are feeding their families,” adds Wetherton. “We hope the changes we’ve made to clearly call out our product features on our packaging help communicate the quality of the entrées we make, and that these changes will continue to give people a reason to come to the dinner table.”