Beyond Meat, Sysco ink exclusive deal
Sysco’s cutting edge solutions program will bring The Beyond Burger to menus alongside beef at thousands of mainstream restaurants nationwide.
Beyond Meat, El Segundo, Calif., partnered with Sysco, Houston, Texas, to include the Beyond Meat Beyond Burger to Sysco’s cutting edge solutions (CES) program. This exclusive deal will open distribution of Beyond Burger to thousands of burger joints, restaurant chains, hospitality properties, healthcare centers and educational facilities nationwide.
“Similar to how we’ve partnered with conventional grocery stores to bring The Beyond Burger to the meat aisle where everyday consumers shop for protein, we are thrilled to be a part of Sysco’s cutting edge solutions program to bring The Beyond Burger to menus alongside beef at thousands of mainstream restaurants nationwide,” says Ethan Brown, chief executive officer of Beyond Meat.
“Cutting edge solutions is Sysco’s unique product innovation platform designed to give our customers differentiated products and solutions to meet the challenges of the competitive foodservice industry,” says Brian Todd, senior vice president of merchandising, Sysco. “Each year, we evaluate emerging food trends to hand-select our CES featured productions. Our exclusive distribution of the innovative Beyond Burger helps our customers appeal to a growing group of consumers seeking better-for-you products.”