Universal Pasteurization and Universal Cold Storage, Lincoln, Neb., changed its name to Universal Pure to reflect its long-term commitment to advancing the safety and quality of foods and beverages. The company will continue to provide high-pressure processing (HPP), cold storage and other pre- and post-HPP value-added services.

“HPP is more than another step along the cold chain, and we felt it was important that our visual identity reflect our larger passion for healthier foods and beverages characterized by safety, integrity and sustainability,” says Mark Duffy, chief executive officer. “The use of HPP is growing, yet a lack of understanding around the technology continues to be an opportunity to accelerate adoption. At Universal Pure, we are taking a leadership role as a ready resource for the market to learn more about when, where and how the technology can best be utilized.” 

Universal Pure will demonstrate its educational commitment at the second annual HPP Summit.