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New Retail Products

Stuffed bread

Cole's Middles
October 4, 2017

Cole's Quality Foods, Inc., Grand Rapids, Mich., introduced Middles, a stuffed bread that combines savory, salty and sweet flavors into one revolutionary snack concept.

Inspired by the combination of bread and cheese, Middles features the soft "middle" section of popular bakery staples, including bagel, Italian and pretzel breads, is then stuffed with savory and sweet centers such as cheddar cheese, cream cheese and beer cheese varieties. This heat-and-serve stuffed bread snack can be made in the microwave or conventional ovens in just 7-9 minutes.

Middles comes in Plain Bread stuffed with 5 Cheese, Plain Bread stuffed with Mac and Cheese, Plain Bread stuffed with Plain Cream Cheese, French Toast Bagel stuffed with Sweet Cream Cheese, Everything Bagel stuffed with Plain Cream Cheese and Pretzel Bread stuffed with Beer Cheese.

"We are bakers at our core, but food innovators at heart," says Bruce Kratt, president. "Applying nearly 75 years of bakery experience, we developed what is ultimately a trend-setting snack concept. The Middles themselves are exceptional, but so too is the packaging, and the way we're bringing them to market with character animations and a true sense of personality. It's fun, it's different and we believe Middles will be a remarkable snacking experience for consumers of all ages to enjoy."

Middles can be found in the freezer section at grocery, club, supermarket and convenience stores nationwide for a suggested retail price of $3.99 per 10.8-ounce box of eight bread bites.

KEYWORDS: bakery Coles Quality Foods frozen bakery frozen bread

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