Blue Bunny brings ice cream sundae experience to the freezercase
Blue Bunny, Le Mars, Iowa, launched Load'd Sundaes, a new ice cream line that delivers an out-of-home ice cream sundae experience right from the freezer.
Load'd Sundaes are made with premium ice cream specially crafted to be soft and ready to dig in—no need to wait for it to temper. Load'd Sundaes are filled with signature Blue Bunny treats—chunky cookies, crunchy nuts, rich chocolate pieces and Blue Bunny's signature candy B's—swirled together with gooey syrups in a single-serve container.
"Load'd Sundaes redefine the premium ice cream sundae eating experience with an indulgent treat consumers could previously only find at an ice cream shop," says Rachel Lukoff, senior brand manager. "Our team of sensory experts know that ice cream sundaes are one of consumers' favorite ways to enjoy frozen desserts. We created Load'd Sundaes to give people a delicious ice cream sundae experience they can grab and go or enjoy from the comfort of their own home."
Load'd Sundaes come in Mint Chocolate Chunk, Salted Caramel Pecan, Peanut Butter Bunny, Strawberry Shortcake, Bunny Tracks (a sundaed-up version of Blue Bunny's signature vanilla ice cream with a fudge crackle swirl, crunchy chocolate-coated peanuts and peanut butter bunnies, topped with a gooey caramel sauce and more chocolate-coated peanuts and peanut butter-filled bunnies), Chocolate Brownie Bomb (an explosion of chocolate ice cream with chocolate fudge swirls and chunks of chewy brownies, topped with a decadent fudge sauce and sprinkled with fudge brownie pieces), Cookie Crunch 'N Fudge (a marriage of fudge and vanilla ice cream with ribbons of fudge and fudge-dipped crunchy cookie pieces, then topped with more fudge-covered cookie pieces and fudge bunnies) and Cookie Dough Co. (vanilla ice cream swirled with tons of fudge and chocolate chip cookie dough, and topped with more cookie dough pieces and fudge bunnies).
Load'd Sundaes will be available nationwide at major grocery and convenience stores beginning in April, for a suggested retail price of $2.99 for an individually packaged 8.5-ounce cup.