Blue Bunny, Le Mars, Iowa, is upping the ante with a new lineup of products, including personal-sized ice cream Bunny Snacks novelties and several new scoopable ice cream flavors like PB 'N Cones, Rockin' Rocky Road, Monster Cookie Mash, Toffee Brownie Twist and more.
"In 2016, Blue Bunny re-launched our brand, taking it to a whole new level of fun and playfulness with exciting flavors, unique see-through packaging and introduction of Blu, our brand ambassador everyone has come to love," says Adam Baumgartner, vice president of marketing. "In 2017, we're dialing that up even more with adventurous, new flavor combinations, twists on classics and completely new ways to enjoy ice cream like the personal-sized Bunny Snacks."
Bunny Snacks combines Blue Bunny ice cream with sweet surprises to create four unique flavors—Salted Caramel Pretzel, Chocolate Vanilla Twist, Chocolate Chip Cookie and Cookies 'N Cream. Bunny Snacks will be sold individually wrapped in a new transparent and re-sealable freezer bag.
The PB 'N Cones features swirls of creamy peanut butter and crunchy, chocolate-dipped cone pieces throughout rich vanilla ice cream.
Additional scoopable ice cream flavors include Rockin' Rocky Road, Monster Cookie Mash, Toffee Brownie Twist and Mint Cookie Crunch, which adds fudge swirls and mint chocolate cookie chunks to traditional mint ice cream.
Lastly, Blue Bunny is making the seasonal favorite flavor of Cherrific Cheesecake available year-round.