SONIC enters retail channel with grab-and-go frozen novelties
Frozen novelties from SONIC Drive-In, Oklahoma City, Okla., are now available in a grab-and-go format in retail outlets.
The new retail line includes frozen ice pops, gelatins, puddings and lollipops.
“With the introduction of these new and exciting retail products, we’re keeping SONIC top-of-mind by meeting current fans where they are and welcoming new fans to the brand where a drive-in does not yet exist,” says John Budd, chief strategy and business development officer.
The products are available in retail stores nationwide through licensing partners, including Jel Sert Co., West Chicago (gelatin, pudding mixes and shelf-stable freezer bars), Ziegenfelder, Wheeling, W.V. (frozen ice pops) and Quality Candy, Henderson, Nev. (lollipops and hard candy). The partnerships were brokered by SONIC’s licensing agency, Brand Central, LLC, Los Angeles.