Refrigerated Frozen Foods logo
search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Refrigerated Frozen Foods logo
  • NEWS
  • PRODUCTS
  • COLD STORAGE
    • Cold Storage Trends
    • Farm to Frozen
    • Supply Chain & Logistics
  • PACKAGING
  • TOPICS
    • Food Safety
    • Product Development & Manufacturing
    • Sustainable Solutions for Cold Foods
  • MEDIA HUB
    • Play Our Word Game
    • Podcasts
    • Videos
    • Polls
    • Webinars
  • DIRECTORIES
    • Cold Storage Construction Guide
    • Warehouse Guide
    • Food Master
  • MORE
    • Cold Chain Perspectives
    • Case Studies
    • C-Suite Q&A
    • Top 150 Processors
    • Awards >
      • Best New Retail Products
      • Cold Storage Facility of the Year
      • Processor of the Year
    • Directory of Associations
    • R&FF Store
    • Calendar of Events
    • FA&M Conference & Expo
  • EMAG
    • eMagazine
    • Archive Issues
    • Contact
    • Advertise
  • SIGN UP!
New Retail Products

New Cold Retail: Ice Cream & Frozen Novelties

Blue Bunny Load'd Sundaes

Blue Bunny’s Load’d Sundaes are as over-the-top and indulgent as you remember, but are now smaller in size, lighter on your wallet, and perfectly portioned for solo treat-yourself moments.  Courtesy Blue Bunny.

July 25, 2025

In honor of July being National Ice Cream Month, R&FF brings you a roundup of some of the latest new releases in ice cream and frozen desserts & novelties.

Blue Bunny Brings Back Single-Serve Load’d Sundaes

Blue Bunny’s Load’d Sundaes are as over-the-top and indulgent as you remember, but are now smaller in size, lighter on your wallet, and perfectly portioned for solo treat-yourself moments. Each cup is loaded with swirls, chunks and bunnies of deliciousness in eight mouth-watering flavors:

  • Brookie: Vanilla frozen dessert with cookie dough swirls, fudge, brownie swirls, cookie dough pieces, fudge brownie pieces and fudge bunnies.
  • Bunny tracks: Vanilla frozen dessert with caramel + fudge swirls, chocolate-coated peanuts, and PB-filled bunnies.
  • Cherry Cheesecake: Cheesecake frozen dessert with graham, cherry swirls and candy-coated cherry bunnies.
  • Chocolate Brownie Bomb: All-chocolate everything, with brownie chunks and fudge bunnies.
  • Cookie Crunch ‘N Fudge: Vanilla frozen dessert with fudge swirls, chocolate cookie bits and fudge bunnies.
  • Peanut Butter Bunny: Peanut butter dessert packed with PB cups and bunnies.
  • Salted Caramel Pecan: Vanilla frozen dessert plus salty-sweet caramel swirls, pecans, and sea salt caramel bunnies.
  • Strawberry Shortcake: Strawberry frozen dessert, strawberry swirls, shortcake chunks, and candy-coated strawberry bunnies.

Blue Bunny’s Load’d Sundaes are available for purchase at grocery stores nationwide for $1.98.


Diana's Birthday Cake Banana Bites
Diana’s, the freezer aisle icon crafting premium chocolate-covered frozen fruit treats for over 30 years, has released Birthday Cake Banana Bites exclusively at Target nationwide. Courtesy Diana's

Diana’s Releases Birthday Cake Banana Bites at Target

Diana’s Birthday Cake Banana Bites offer an easy solution to messy cake. The delicious, gluten-free treats feature upcycled banana bites dipped in creamy white chocolate and topped with naturally colored sprinkles — completely free of synthetic food dyes. They have an SRP of $6.79.

Additionally, Diana’s Dark Chocolate Caramel Crunch and White Chocolate Cinnamon Granola Crunch have landed at Whole Foods Markets. Each bite features upcycled bananas coated in premium chocolate and topped with crunchy caramel and cinnamon, along with a gluten-free granola. They have an SRP of $8.99.


FatBoy New Ice Cream Sandwich and Sandwich Pop Flavors
FatBoy has debuted four new flavors of ice cream sandwiches and pops. Courtesy FatBoy Ice Cream

FatBoy Releases New Ice Cream Sandwich, Sandwich Pop Flavors

FatBoy is introducing the newest lineup of indulgent flavors and bold, craveworthy creations available now in a freezer aisle near you. Get ready to derail your willpower completely in the best possible way with the following ice cream sandwich and sandwich pop flavors:

  • Cinnamon Churro Ice Cream Sandwich: A generous slab of real Vanilla ice cream surrounding a silky, smooth caramel core — all sandwiched between two cinnamon-packed churro cookies.
  • Hot Fudge Brownie Ice Cream Sandwich: A thick slab of classic Vanilla ice cream loaded with a core of hot fudge and packed between two chewy chocolate brownies.
  • Mint Cookies & Cream Ice Cream Sandwich Pop: A whole Mint ice cream sandwich dipped in rich, chocolatey coating and smothered in crunchy cookie crumbles, all served on a stick (ice cream bar-style).
  • Birthday Cake Ice Cream Sandwich Pop: A whole Birthday Cake ice cream sandwich dipped in smooth white frosting and coated in crunchy party sprinkles, all served on a stick (ice cream bar-style).

Both the ice cream sandwiches (six-packs) and sandwich pops (four-packs) are expected to sell for an average retail price of $5.99 per package.


GoodPop 4Ocean Blue Lemonade Ice Pops
GoodPop is the only frozen, novelty product that’s Certified Plastic-Neutral with 4Ocean at Whole Foods nationwide, and this launch hit shelves just in time for Earth Day. Courtesy GoodPop

GoodPop Launches Plastic-Neutral Blue Lemonade Pops with 4Ocean

GoodPop recently launched 4Ocean Blue Lemonade organic ice pops, which are made with real fruit and no added sugar or dyes (the blue comes from blue spirulina).

Every box of GoodPop’s 4Ocean Blue Lemonade pops that is purchased helps remove 1 pound of plastic (or the equivalent of 48 plastic water bottles) from the ocean, rivers and coastlines.

GoodPop is not only a longtime 4Oceans partner and certified plastic-neutral as a brand, but also has a mission to reduce plastic usage considerably, which can be a challenge for frozen brands. This new line of sustainable, frozen treats is part of the multiyear partnership between the two certified B Corp organizations, which has pulled over 500,000 pounds of trash and plastic since 2023. In addition to being organic, these pops are also vegan, kosher and gluten-free.


islandwaysorbet.jpeg
Each scoop is served in a real fruit shell, combining vibrant, fruity flavors with a presentation that’s almost too pretty to eat. Courtesy Island Way

Island Way Expands Offerings at BJ’s Wholesale Club, Sam’s Club

Island Way is going viral in the freezer aisle across popular retailers BJ’s Wholesale Club and Sam’s Club. Each retailer is stocked with exclusive variety packs to turn your home into a tropical oasis this summer. Check out the exclusive packs offered at each retailer below to find your favorite flavors:

  • Costco: The 48-Ounce Upsized Variety 12-Pack, including three each of the Heavenly Coconut, Red Berry and Ruby Grapefruit, Passionate Mango and Zesty Pomegranate flavors.
  • BJ’s Wholesale Club: The Premium Collection Variety Eight-Pack, including three each of the Heavenly Coconut and Tropical Mango flavors and two of the Sweet Pineapple flavor.
  • Sam’s Club: The Variety 10-Pack, including two each of the Pineapple Coconut and Tangy Lemon flavors and three each of the Ruby Grapefruit and Mango Orange flavors.

Each scoop is served in a real fruit shell, combining vibrant, fruity flavors with a presentation that’s almost too pretty to eat. Crafted with non-GMO ingredients and free from preservatives, artificial flavors and colors, Island Way’s sorbets are a feel-good indulgence that capture the essence of islands. Smooth, creamy and bursting with real fruit flavor, they’re the perfect addition to sunny celebrations, poolside lounging or whenever you need a sweet escape to paradise.


Jenis J Bars
Jeni's has a rich history with the ice cream bar. In the company's early days, founder Jeni Britton hand-molded and hand-dipped ice cream bars (what she called J-Bars) at the original North Market location in Columbus. Courtesy Jeni's

Jeni’s Splendid Ice Creams Launches J-Bars

Jeni's is introducing J-Bars, now available in freezer aisles nationwide. They're everything Jeni's ice cream is known for. Now on a stick. Voluptuous body. Buttercream-like texture. And bursting with flavor. Unforgettable, stop-you-in-your-tracks delicious — indulgent and deeply satisfying. Jeni's J-Bar lineup:

  • Vanilla Caramel Sundae — An ode to the first ice cream bar Jeni ever made! Vanilla ice cream with smoky almonds, a rivulet of caramel sauce, and a chocolaty crunch.
  • Dark Chocolate Bombe — Palate-gripping chocolate ice cream and rich chocolate cookies with a chocolaty coating.
  • Passion Fruit Dreamsicle — Aromatic, sun-kissed passion fruit twisted with key lime. A tropical spin on the classic.
  • Chocolate Churros & Cream — A Whole Foods Market exclusive! Brown sugar and Vietnamese cinnamon ice cream dusted with chocolate and cinnamon cookies.

JonnyPops’ Organic Sour Minis
Perfect for sour candy fans, snack-loving teens, and anyone craving something fun and refreshingly different, JonnyPops’ Organic Sour Minis are hitting your local grocery store just in time for peak popsicle season. Courtesy JonnyPops

JonnyPops Releases Organic Sour Minis in Stores Nationwide

You know that “I’m so hungry I could eat…” TikTok trend? JonnyPops has the perfect ending for it: new Organic Sour Minis. These new frozen pops are bursting onto the scene with a tangy twist on the fresh, feel-good flavors you know and love from JonnyPops. The new flavors include Organic Sour Green Apple Punch, Organic Sour Blue Raspberry Splash and Organic Sour Cherry Lemonade Blast.

Perfect for sour candy fans, snack-loving teens, and anyone craving something fun and refreshingly different, JonnyPops’ Organic Sour Minis are hitting your local grocery store just in time for peak popsicle season. In addition, with sour flavors trending big in 2025, the timing couldn’t be sweeter.

In case you’re not familiar, JonnyPops is a Minnesota-based frozen novelty company on a mission to create “a better pop for a better world.” Every pop is crafted with real ingredients and real taste — from the vibrant fruit in the company’s best-selling Organic Rainbow Fruit Stacks to the rich creaminess of its Chocolate Fudge pops.

JonnyPops products are free from artificial dyes, made in a peanut-free facility, and offer plenty of gluten-free, kosher, vegan and no-sugar-added options.


Kroger LTO summer collection
Available in select quantities the collection features four new ice cream and sherbet flavors that will transport customers to a dreamy summer getaway in just one scoop – no travel required, Courtesy Kroger

Kroger Scoops Up Taste of Summer Vacation with New LTO Collection

The Kroger Co. is scooping up the ultimate taste of summer with its limited-time Kroger Brand Summer in a Pint collection. Available in select quantities the collection features four new ice cream and sherbet flavors that will transport customers to a dreamy summer getaway in just one scoop – no travel required. The limited-time Summer in a Pint collection includes four flavors to satisfy every type of wanderlust, including:

  • Italian Style Summer Fizz: Transporting taste buds to a carefree moment in the Euro summer sun, this blood orange-flavored sherbet is loaded with popping candy clusters and a blood orange-flavored ribbon.
  • Fireside Nights: An elevated take on classic s'mores, this toasted marshmallow- flavored ice cream features s'mores pieces and a glittering swirl that radiates the orange hue of a campfire flame so campers and glampers can enjoy a bounty that does not require roughing it.
  • Sandy Shores: Like tropical waters cascading across shorelines, this coconut-flavored ice cream is reminiscent of crystal-blue seas and swirled with a sweet and salty pretzel crunch for a treat even better than a beach day.
  • Poolside Tan Lines: Mimicking the tan lines achieved after kicking back poolside, this flavor swirls together vanilla bean, chocolate and coffee ice creams – no SPF necessary

Tillamook Salty Caramel Pretzel Ice Cream
Summer is so close we can taste it, and thanks to Tillamook, it will be filled with Salty Caramel Pretzel and Apple Crisp ice cream. Courtesy Tillamook

Tillamook Launches Limited-Edition Flavors

Tillamook County Creamery Association (TCCA), the co-op behind America’s fastest-growing family-sized ice cream brand, released a seasonal lineup for fans who crave the perfect balance of savory and sweet ice cream. Beloved, classic flavors get a fresh twist with two new, limited-edition releases sure to delight any person with a sweet tooth:

  • Salty Caramel Pretzel is made with a base of salted vanilla ice cream, churned with chocolaty-covered pretzel bits and a ribbon of salted caramel.
  • Apple Crisp draws inspiration from grandma’s perfect apple crisp recipe, featuring vanilla ice cream with baked oatmeal streusel and crisp apple pieces to make hearts crumble.

Fans of previous Tillamook limited-edition flavors Orange & Cream and Campfire Peanut Butter Cup can also rejoice. Due to popular demand, the brand is making room on freezer shelves for these beloved flavors to join the core line of ice creams, so the whole family can indulge in a shareable size with craveable flavors all year long.


Two Spoons High-Protein Ice Cream
Two Spoons is launching high-protein ice cream with no added sugar. Courtesy Two Spoons Creamery

Two Spoons Launches High-Protein Ice Cream with GLP-1-Friendly Ingredients

Two Spoons Creamery is launching the first high-protein ice cream with GLP-1 compatibility and no added sugar in the frozen dairy section. Two Spoons’ ice cream is now available in four incredible, mix-in-packed flavors: Rocky Road, Strawberries & Cream, Caramel Swirl and Fudgy Brownie.

Each container has a whopping 30 grams of premium protein without added sugar or sugar alcohols. Instead, every bite is sweetened with allulose, an all-natural, low-calorie sweetener found in figs and maple syrup that studies show can trigger the release of GLP-1. This is the same hormone activated by medications like Ozempic and Wegovy, which help promote weight loss and stabilize blood sugar.

Every Two Spoons package is also chock-full of delicious mix-ins, unlike other better-for-you brands. These include a deep, satisfying salted caramel; a perfectly sweet, natural strawberry jam; and those fudgy brownies, marshmallows and nuts. Every spoonful has inclusions in it because more is always more. In addition, there are no cheap seed oils to be found, just olive oil for additional benefits.

KEYWORDS: frozen desserts frozen novelties ice cream

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Recommended Content

JOIN TODAY
To unlock your recommendations.

Already have an account? Sign In

  • Best New Retail Products of 2026 badge with grocery store refrigerators in the background.

    Top of the Freezer: R&FF’s Best New Retail Products

    From BFY proteins to globally inspired treats, these...
    Product Development & Manufacturing
    By: Kelley Rodriguez
  • Pasco Exterior

    Reser’s Fine Foods: From Farmhouse Kitchen to ‘Good Times’ Everywhere

    A home-based potato salad company started 75 years ago...
    Product Development & Manufacturing
    By: Kelley Rodriguez
  • FromtheColdCorner-Anchor_1170x658.jpg

    EPR, Plastic Packaging for Cold Foods & More

    As consumer and regulatory pressure put plastic in the...
    Sustainable Solutions for Cold Foods
    By: Kelley Rodriguez
Manage My Account
  • eMagazine
  • What’s Hot in Cold Newsletter
  • Manage My Preferences
  • Online Registration
  • Customer Service

More Videos

Popular Stories

From the Cold Corner with Americold's Rob Chambers feature image

How Cold Chain Strategy Is Replacing Capacity

Best New Retail Products of 2026 badge with grocery store refrigerators in the background.

Top of the Freezer: R&FF’s Best New Retail Products

1170x658 of Cold Storage Podcast with Jennifer Jewers Bowlin and Craig Handy

ASRS, AI & Adaptability: What's Shaping the Future of Cold Storage

2026 Processor of the Year

 

Does your facility lead the industry? Nominate your cold storage facility today!

Events

June 17, 2025

Refrigerated & Frozen Foods’ State of the Cold Chain

On Demand Kelley Rodriguez, Editor in Chief of Refrigerated & Frozen Foods, will be joined in this 60-minute webinar by industry experts to help unpack the latest research.

January 1, 2030

Webinar Sponsorship Information

For webinar sponsorship information, visit www.bnpevents.com/webinars or email webinars@bnpmedia.com.

View All Submit An Event

Products

Water Activity in Foods: Fundamentals and Applications, 2nd Edition

Water Activity in Foods: Fundamentals and Applications, 2nd Edition

See More Products
New Retail Products

Explore the newest flavors, textures, and innovations in the frozen food aisle!


SEE WHAT'S NEW!
Play Refrigerated & Frozen Foods’ Cool Word of the Week! There's a new word every Wednesday.

Related Articles

  • Pierre's peppermint ice cream sandwiches

    Holiday-inspired ice cream, frozen novelties

    See More
  • Hostess Dreyers ice cream

    Hostess, Nestlé Dreyer’s Ice Cream develop line of frozen novelties, ice cream

    See More
  • Mochi Ice Cream Cookie Dough Bites Bubbies Grocery

    Bubbies Ice Cream Expands Retail Distribution for Frozen Mochi Novelties

    See More

Related Products

See More Products
  • Tharp & Young on Ice Cream: An Encyclopedic Guide to Ice Cream Science and Technology

  • download.jpg

    Probiotic Ice Cream: Science and Technology

  • Methods_food_products-2nd-Ed-Cover-415x600.jpg

    Methods for Developing New Food Products, Expanded Second Edition

See More Products

Related Directories

  • Diamond Ice Cold Storage

    DIAMOND ICE FROZEN STORAGE Brand new frozen storage freezer operating at -10 degrees F. 7,500 pallet positions available. 3PL software allows us and customers to monitor orders and inventory in real time. Central Location, in Southington near I-91 and I-84. Exceptional customer service
  • Diamond Ice Cold Storage

    Brand new freezer operating at -10 degrees F. 1,100 pallet positions available. 3PL software allows us and customers to monitor orders and inventory in real time. Central Location, in Southington near I-91 and I-84. Exceptional customer service.
  • Frozen Assets Cold Storage

×

Elevate your expertise in refrigerated and frozen foods with unparalleled insights and connections.

Get the latest industry updates tailored your way.

JOIN TODAY!
  • RESOURCES
    • Advertise
    • Contact Us
    • Directories
    • Store
    • Want More
  • SIGN UP TODAY
    • Create Account
    • eMagazine
    • Newsletter
    • Customer Service
    • Manage Preferences
  • SERVICES
    • Marketing Service
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • YouTube
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBLITY

Copyright ©2026. All Rights Reserved BNP Media, Inc. and BNP Media II, LLC.

Design, CMS, Hosting & Web Development :: ePublishing