National Frozen & Refrigerated Foods Association: Frozen foods have never been hotter
Results from NFRA’s recent March Frozen Food Month promotion showed a 1.9% increase in unit sales and 2.2% in dollar sales, according to Nielsen, Chicago.
The conversation about frozen foods is changing, as consumer perceptions are on the rise, and the numbers are showing growth in the category after a number of years of decline, as evidenced in this new Frozen Foods Have Never Been Hotter Infographic, produced by the National Frozen & Refrigerated Foods Association (NFRA), Harrisburg, Pa.
Results from NFRA’s recent March Frozen Food Month promotion showed a 1.9% increase in unit sales and 2.2% in dollar sales, according to Nielsen, Chicago.