It doesn’t take a special pill to augment reality for the dips and spreads category. For these processors, it just takes bold flavors and portable packaging to revolutionize the future of this market.

To date, processors of dips, spreads, hummus and salsa have created a world without rules, a world without boundaries, a world where anything is possible.

For instance, the global hummus market is projected to reach $1.104 billion by 2022, growing at a CAGR of 9.38% from 2016-2022, according to a research report from Market Research Future, India. Recent developments entail R&D, innovative product lines and improvement in packaging technology.

For spreads in particular, yogurt-based, all-organic and probiotic-rich offerings create an alternative reality for the category.

See the charts here!