GCCA cold chain customer research report reveals 70% of respondents satisfied with primary cold chain provider
Respondents also reported that they wanted cold chain providers to see themselves as extensions of their brands, as opposed to just service providers.
As the cold chain industry experiences innovation and growth, third-party logistics providers are becoming more responsive, agile and customer-centric, according to the Cold Chain Customer Research Report, released by the Global Cold Chain Alliance (GCCA), Arlington, Va.
The report is the culmination of an 18-month-long research initiative that included focus groups and a comprehensive survey of over 270 food processors, distributors and retailers in 14 countries.