U.S. shipments of fruit beverages are forecast to rise 1.5% annually in nominal terms through 2022, according to “Fruit Beverages: United States,” a report released by Freedonia Focus Reports, Cleveland, Ohio.
Value gains will entirely reflect price increases, as inflation-adjusted shipments are expected to decline at a minimal annual rate. Competition from other beverages targeted at health-conscious consumers, such as milk alternatives (e.g., almond- and soy-based beverages) will weigh on fruit beverage production volumes. Faster declines will be prevented by slight increases in the population of children aged 14 and under. In addition, demand for product offerings touted as healthier, more natural alternatives to traditional juices and soft drinks – coupled with the continued growth of niche products such as coconut water – will support production.