Consumers typically associate the food industry with corporate social responsibility, according to a study released by Clutch, Washington, D.C.
Highlights from the report:
- The majority of respondents say businesses across industries should commit to corporate social responsibility, including food retailers (70%) and restaurant (62%).
- 72% say the technology industry should commit to protecting people’s data and privacy.
- Consumers want businesses to address the needs of the local community; more than two-thirds of people (67%) think that grocery retailers should feed the local community.
- 71% say that restaurants should address food insecurity in their local community.
- People want to know that businesses relying on a global supply chain are not causing harm to people or the environment.
People expect food-related industries, like grocery retailers (70%) and restaurants (62%) to commit to corporate social responsibility.
Consumers expect businesses in the food industry to act in different ways depending on how they’re naturally positioned to support the wellbeing of individuals, local communities and the global community.
Consumers also want grocery retailers (67%) and restaurants (71%) to address local food insecurity by feeding those in need.
Clutch surveyed 420 consumers (57% male and 43% female) from across the United States who have made a purchase within the last six months to learn how they want businesses to show their commitment to social responsibility. Thirty-five percent of the respondents are Millennials (ages 18-34), 48% are Generation Xers (ages 25-54) and 16% are baby boomers (ages 55+).