Cumberland Farms, Westborough, Mass., celebrates its 80^th anniversary by launching an exclusive line of Birthday Blast treats, which include Birthday Blast Premium Cookie Bites, Whoopie Pie, Premium Chocolate Bars and Ice Cream.

Each treat is a twist on classic birthday celebration flavors, with a burst of rainbow sprinkles.

"My grandparents started Cumberland Farms in 1939 with nothing but a cow and a dream. Here we are 80 years later, and it's hard to believe how far we've come," says Ari Haseotes, chief executive officer. "Though years have passed, we've maintained our commitment to always do right by our guests. Our new Birthday Blast treats are in celebration of our success due to their continuing loyalty, and we hope our guests share in our celebration by enjoying these delicious birthday celebration treats when they visit our stores."

All products are available in all of the brand's nearly 600 retail locations across the Northeast and Florida for a suggested retail price of 99 cents for the Cookie Bites, Chocolate Bar and Whoopie Pie and $3.99 for a pint of ice cream.