Steve's Ice Cream, a Dean Foods Co. brand, Dallas, Texas, enlisted Drew Wicklund, a Seattle, Wash.-based artist, to refresh packaging.
Wicklund's hand-drawn designs highlight the inspiration for each flavor by creating unique identifying icons that define each variety.
"While my beginnings at a young age were as an artist, as I entered my professional career, I ended up in the design world. This collaboration with Steve's allowed me to marry both of my passions into thoughtful creations," says Wicklund. "My goal for this packaging was not only to catch the consumer's attention, but [also] ensure each creation was informed by the exciting palettes and globally-inspired flavors that live inside every pint."
"We are excited to engage with art and artists from packaging and content creation to experiential activations this summer," says Mark Schneider, marketing director, ice cream, Dean Foods. "Creativity and experimentation have always been central to the Steve's DNA, and this refresh celebrates its long-standing heritage."
In addition to new packaging, Steve’s also introduced new ice cream flavors, made with grass-grazed milk.
Spearmint Chocolate Brownie is crafted with fragrant spearmint from Washington and real brownie pieces.
Sicilian Chocolate Cannoli combines rich chocolate ice cream, fudge-covered cannoli pieces, chocolate chips and a sweet ricotta swirl.
Cold-Brewed Cinnamon Coffee is made with cold-brewed 100% Arabica fair trade coffee and finished off with a hint of cinnamon to add a touch of spice.
New dairy-free varieties entail:
Moroccan Mash Up is made by infusing organic coconut cream with honey/orange blossom flavor, a pomegranate swirl and chopped almonds, inspired by exotic cultures and flavors.
Passion Carnivale is a mix of organic coconut cream, passionfruit, ribbons of caramel and mango pieces.
Cold-Brewed Cinnamon Coffee is made with cold-brewed 100% Arabica fair trade coffee and organic coconut cream and finished off with a hint of cinnamon to add a touch of spice.
Chocolate Cherry Blossom mixes organic coconut cream, natural cherry blossom flavor and decadent chocolate flakes.
Steve's Ice Cream is available at select grocery retailers nationwide, including multiple Albertsons/Safeway divisions, Target, Harris-Teeter, Hannaford and Wegmans.