Hiland Dairy, Springfield, Mo., launches new ice cream packaging and three new ice cream flavors to its line of premium ice cream.

Hiland Time Traveler. Inspired by the new Time Traveler roller coaster at Silver Dollar City Theme Park, Branson, Mo., this new ice cream flavor features French silk ice cream spun with marshmallow bonbons, chocolate flakes and thick fudge sauce.

Caramel Waffle Cone. Caramel ice cream with milk chocolate swirls and fudge-covered waffle cone pieces.

Cherry Chocolate Chunk. Cherry-flavored ice cream with pieces of real cherries and chocolate chunks.

All three new premium flavors are available in 48-ounce and 16-ounce containers.

Furthermore, Hiland Dairy’s new packaging features crisp graphics with light blue backgrounds, and is in response to consumer and grocer requests for more food label transparency and less packaging waste.

"The new packages align with our improved transparency in food labeling, which we began implementing earlier this year with double labels on our milk products," says Rick Beaman, vice president. "We also wanted our ice cream packaging to create less consumer waste in landfills, and that's part of our commitment to sustainability and preserving the planet for future generations. And, as we celebrate 80 years of Hiland Dairy, we thought a new ice cream package would help celebrate our longevity."