Graeter’s Ice Cream launches new packaging in celebration of upcoming 150-year anniversary
The Graeter’s pints will feature a darker color palate, straying away from the traditional white packaging that frequents ice cream freezer doors.
Graeter’s Ice Cream, Cincinnati, unveiled a new pint design in celebration of its upcoming 150-year anniversary in 2020. The new pint packaging will hit grocery store shelves and scoop shops in late summer.
"Our new packaging reflects how we’ve grown as a brand over the last 150 years," says Richard Graeter, president and CEO. "We’ve enlarged ingredient images, showcasing the flavor profile and indulgence without being busy or overly designed. We’re proud of where we landed on the new pint design, and we hope ice cream lovers everywhere will continue to find our truly handcrafted flavors in stores across the country.”
The Graeter’s pints will feature a darker color palate, straying away from the traditional white packaging that frequents ice cream freezer doors. The darker color scheme conveys the indulgence of the Graeter’s flavor profiles, especially Graeter’s dark chocolate chips, intentionally maximizing space usage and composition. The simple, clean and traditional look reflects the flavors unique to Graeter’s.