McCain Foods, Canada, announced a strategic partnership with NUGGS, a New York City-based developer of plant-based chicken nugget alternative.

The partnership combines NUGGS textured pea protein technology and research and development process with McCain’s production and commercial expertise to accelerate the brand’s growth and deliver market scale.

NUGGS research and development process is based on a unique iterative methodology, whereby the product is constantly improved based on continuous consumer feedback.

The latest version of NUGGS plant-based chicken nugget alternative accurately simulates traditional chicken nuggets, but is higher in protein and lower in calories than animal-based chicken nugget.

“NUGGS is an incredible product in itself and a very tasty chicken nugget simulation. Furthermore, the NUGGS teams approach to fast, iterative innovation based on constant consumer feedback is a great way to create products people love,” says Mauro Pennella, chief growth officer at McCain Foods.