CBRE, Los Angeles, introduced Intelligent Site Selection, a proprietary process for advising e-commerce companies and other occupiers on the evolving scope of factors that can influence their use of industrial and logistics real estate and how it enhances their supply chain and distribution.

Intelligent Site Selection provides occupiers with access to CBRE’s experts in supply chain network design, labor analytics, incentives, project management and transaction management.

“Traditional methods of site selection for distribution centers and warehouses, which often overlook analysis of tradeoffs from multiple angles, no longer apply in the modern logistics era,” says Adam Mullen, Americas leader for industrial and logistics. “The scale, speed and ubiquity of modern logistics networks require a more intelligent approach, combining knowledge of labor markets, the intricacies of supply chain design, the availability of economic incentives and other factors. CBRE is uniquely positioned to provide this full-picture view to help occupiers make informed business decisions including and beyond real estate.”

The scope of CBRE advisory services available through Intelligent Site Selection includes:

Supply Chain advisory. The supply chain advisory practice includes 15 supply chain experts stationed in North America, Asia, Europe and Australia to assist clients in designing, evaluating and enhancing global supply chains.

Labor analytics. This group of 20 site-selection experts assists companies with labor analysis using deep market knowledge, extensive data sources and CBRE’s Global LaborView software tool for analyzing and comparing data on labor markets.

Location incentives. E-commerce distribution companies often qualify for these awards.

Project management. This practice advises clients on the programming, design, construction and improvement of industrial and logistics real estate, designing real estate that matches companies’ operational needs.

Transactions. CBRE’s industrial and logistics professionals advise clients on every step of a real estate transaction, from feasibility and lease administration to property management and capital markets requirements.

Location intelligence. CBRE uses its proprietary Dimension technology to present for clients, in digital, map-style format, data-supported insight into the many market variables that influence real estate decisions about multiple sites.