Organic Valley, La Farge, Wis., announced Ultra, what is said to be the first organic ultra-filtered milk.

Packed with 50% more organic protein and 50% less sugar than regular milk, Organic Valley Ultra is a high-protein, low-sugar organic option produced without toxic pesticides or artificial growth hormones.

According to internal research conducted by Organic Valley in December 2018, for moms across the country who identify as the primary grocery buyer in the household, knowing that a product was produced without toxic pesticides or artificial growth hormones is a top purchase motivator in the dairy aisle. The same study showed that for chocolate milk buyers in the same group, higher protein and lower sugar also registered as strong purchase motivators. 

“At Organic Valley, we’re always creating innovative ways to give consumers high-quality, great-tasting organic options that meet their needs for healthy food from companies that align with their values,” says Bob Kirchoff, chief executive officer. “Not only does Organic Valley Ultra provide consumers with an organic, ultra-filtered product they can feel good about buying and consuming, [but] it [also] ensures we can support our cooperative’s mission to save small family farms by marketing their organic products. It also further affirms our commitment to ensuring that all of our animals live happy, stress-free lives.”

Organic Valley Ultra comes in Whole, 2% Reduced Fat, 2% Chocolate and Skim in 56-ounce fluid options.

Organic Valley Ultra is available in Whole Foods Markets nationwide for a suggested retail price of $5.99.