General Mills, Minneapolis, developed YQ by Yoplait, a new yogurt made with ultra-filtered milk that delivers big on protein with an intentionally less sweet taste.
YQ by Yoplait Plain delivers a 1-gram-sugar-per-serving option, while packing 17 grams of protein in each 5.3-ounce serving. The flavored varieties—Coconut, Peach, Mango, Lime, Strawberry, Blueberry and Vanilla—deliver 9 grams of sugar and are lightly sweetened with just the right amount of cane sugar, real fruit and natural flavors. Flavored varieties also deliver 15 grams of protein per 5.3-ounce serving.
“We talked to thousands of people to really understand what they were missing from the yogurt aisle. We heard loud and clear the need for a smart snack option – something made with simple ingredients, less sugar and higher protein,” says Doug Martin, vice president of marketing for Yoplait USA. “What we’ve been able to accomplish with YQ by Yoplait delivers on this desire. Through our use of simple ingredients, ultra-filtered milk and active cultures, we’ve created a protein-packed, less sweet flavor profile with a thick, smooth, extra creamy texture. It’s unlike anything that exists in the yogurt aisle today.”
YQ by Yoplait starts with ultra-filtered milk, which is milk that has been filtered to concentrate the amount of protein while removing much of the milk’s sugar, or lactose. The ultra-filtered milk is then combined with active cultures and goes through a special churning technique, perfected by Yoplait in France. The result is a differential nutritional profile without the tart tang or chalky aftertaste of Greek-style yogurts.
YQ by Yoplait is also gluten-free, 99% lactose-free and contains no artificial preservatives, artificial flavors or colors from artificial sources.
YQ by Yoplait is available in major grocery and retail stores nationwide for a suggested retail price of $1.49 for a 5.3-ounce cup or $4.99 for a 26-ounce tub.