Kroger debuts plant-based collection
The Kroger Co., Cincinnati, debuted Simple Truth Plant Based, a collection of fresh meatless burger patties and grinds as well as plant-based cookie dough, sausages, deli slices, dips and more.
"Since its launch in January 2013, Simple Truth has become the leading natural and organic brand in the country, with annual sales exceeding $2.3 billion," says Gil Phipps, vice president of Our Brands. "As more of our customers embrace a flexitarian lifestyle, choosing to prioritize healthier food choices and reduce their environmental footprint, we are excited to meet their needs. We are introducing our Simple Truth Plant Based collection to offer even more fresh, remarkably delicious, animal-free food to provide shoppers with a greater selection of choices that are more accessible and affordable."
Kroger's team of chefs, food scientists and nutritionists collaborated to develop the collection's recipes of 100% plant-based alternatives.
The collection includes:
- Meatless burger patties
- Meatless grinds
- Chocolate chip cookie dough
- Deli slices (Black Forest Ham and Salt & Pepper Turkey)
- Sausage (Kielbasa and Chorizo)
- Cream cheese
- Sour cream
- French Onion dip
"Kroger's commitment to innovating and creating new plant-based food mirrors the growing number of customers exploring meat and dairy alternatives," says Nicole Davis, senior category strategy and innovation manager for Our Brands. "Taste is and will always be our No. 1 focus, and you can expect Kroger to continue to invest in this category, as we are committed to providing our customers with products that support their eating preferences and health and wellness goals."
The new Simple Truth Plant Based products will hit grocers this fall into 2020.