McDonald's tests new plant-based burger in Canada
McDonald's Corp., Chicago, is conducting a 12-week test of a new plant-based burger called the P.L.T., which stands for Plant. Lettuce. Tomato. in 28 restaurants in Southwestern Ontario, Canada.
The P.L.T. is made with a Beyond Meat plant-based patty crafted exclusively by McDonald's, for McDonald's,.
"McDonald's has a proud legacy of fun, delicious and craveable food, and now we're extending that to a test of a juicy, plant-based burger," says Ann Wahlgren, vice president of global menu strategy for McDonald’s. "We've been working on our recipe, and now we're ready to hear feedback from our customers."
The McDonald's P.L.T. is a juicy, perfectly dressed plant-based burger on a warm, soft, sesame seed bun.
"During this test, we're excited to hear what customers love about the P.L.T. to help our global markets better understand what's best for their customers," says Wahlgren. "This test allows us to learn more about real-world implications of serving the P.L.T., including customer demand and impact on restaurant operations."