O’MY Dairy Free Gelato, Richmond, Va., introduced a new Strawberry variety to its lineup of dairy-free gelato offerings.

The Strawberry kind is a dairy-free, plant-based alternative made with only five ingredients, including sun-ripened organic strawberry puree and organic coconut cream.

“We heard from consumers that gelato was even better than ice cream, and we agreed,” says Allison Monette, co-founder and CEO. “We believe everyone should get to celebrate moments big and small, including the millions of people with food intolerances, allergies and plant-based preferences. Julie helped bring my gelato dreams to life, crafting simply-made recipes that are delicious and can be enjoyed by all.”

“We were in the kitchen testing and testing until we knew we had created a gelato that was rich, creamy, dense and full of flavor,” says Julie Bishop, co-founder and COO. “We stayed committed to our vision by thoughtfully sourcing each ingredient and staying away from artificial colors, flavors and sweeteners.”

O’MY Dairy Free Gelato is available in retail grocers such as Wegmans, Sprouts, Fairway, Lucky Supermarkets, Save Mart and Earth Fare in the Mid-Atlantic for a suggested retail price of $6.99 per pint.