Incogmeato by MorningStar Farms is a new line of next-generation plant-based protein that looks, cooks and tastes just like meat.

Ahead of grilling season, Incogmeato is debuting its new, ready-to-cook plant-based Burger Patties, Original Bratwurst and Italian Sausage with complete protein. Masquerading as meat, Incogmeato tricks your taste buds with its meat-like experience and flavors from natural sources.

Starting this March, people can find Incogmeato Burger Patties in the fresh meat case at retailers including select Kroger, Meijer, Albertsons, Safeway, Stater Bros., and Weis, Price Chopper and coming soon to foodservice nationwide.

The Burger Patties, Original Bratwurst and Italian Sausage are made with non-GMO soy and have 100% plant-based protein making them a must-have when that meat craving strikes. Take it from a cow with a bowler hat, mustache and monocle, Incogmeato is the most ingenious way to eat more plant-based protein, help the planet or just try something new. It's no secret Americans are embracing eating less meat, and the new Incogmeato line from the plant-based category leader for more than 40 years delivers on the brand mission to make meatless eating more accessible for everyone. 

"Our great-tasting, ready-to-cook Incogmeato lineup offers the most meat-like experience yet. Our Burger Patties, Original Bratwurst and Italian Sausage are the first of many new plant-based foods coming this year from Incogmeato so that people who are looking to sneak more plants on their plate can do so deliciously," said Sara Young, General Manager, Plant-Based Proteins at Kellogg Company.

The Incogmeato lineup with complete protein will get even juicier just in time for summer:

Incogmeato Burger Patties — Hold the beef! These Burger Patties sizzle and sear just like meat and include 21 grams of 100% plant-based protein making them a go-to for when you're craving a burger. The patties are a good source of iron, vitamin B12 and an excellent source of protein. See nutrition information for total fat and saturated fat content.

Incogmeato Original Bratwurst — Toast the buns and grill the onions because Original Bratwurst is bringing the savory, satisfying taste of real pork, but without the pig.

Incogmeato Italian Sausage — The sizzle, snap, and spice of these Italian Sausages will have you calling your Nonna about Sunday night supper. Throw it on the grill, in the pan, or on a pizza, and this sausage will have you coming back for more.

About Kellogg Company
At Kellogg Company we strive to enrich and delight the world through foods and brands that matter. Our beloved brands include Pringles, Cheez-It, Special K, Kellogg's Frosted Flakes, Pop-Tarts, Kellogg's Corn Flakes, Rice Krispies, Eggo, Mini-Wheats, Kashi, RXBAR, MorningStar Farms and more. Net sales in 2019 were approximately $13.6 billion, comprised principally of snacks and convenience foods like cereal and frozen foods.