We discuss alternative proteins with Stacie Waters, founder, CEO & president of High Peaks, and why the health halo surrounding this skyrocketing category should be elevated.
In our July State of the Industry Report, we detail the rapid rise of plant-based food sales in 2020, which has been accelerated by COVID-19 in the wake of factory shutdowns and supply chain bottlenecks for meat due to pandemic stockpiling.
Plant-based food sales were already growing before COVID-19, and the category has long enjoyed a healthy halo around its products as beneficial to both consumers and the environment. However, a closer look at some of the labels for plant-based meats, for example, reveal they’re not much healthier than their animal-based counterparts, particularly when it comes to saturated fat, sodium, and the highly processed method of re-creating the taste and texture of an animal protein.