La Vaquita, Houston’s #1 Hispanic cheese brand, announced today its expansion into the yogurt category with the launch of La Vaquita drinkable yogurts. Made with real fruit and milk, these new drinkable yogurts are a great-tasting, nutritious breakfast option or perfect as an on-the-go snack.
Aqua ViTea, the alcohol-aware kombucha company, is reaffirming its commitment to "responsible kombuchaing" with the rebranding of its bottles and cans. Prioritizing alcohol transparency, the new labels will display a "Verified Alcohol Extracted" seal on the front panel in addition to several other key highlights, including USDA organic, non-GMO, natural probiotics, and lower sugar. The new and improved labels will also more prominently highlight the brand's signature hand-illustrated artwork.
GT’s Living Foods announces the kick-off of its summer campaign, #LetYourLightShine and the launch of its new Synergy flavor, Golden Pineapple, now available nationwide. For 25 years, GT’s Living Foods has been guiding people on their health and wellness journeys. With the #LetYourLightShine campaign, GT’s continues that mission by sharing a message that health is defined by choices; when health is prioritized, one radiates and glows from the inside-out.
Brand has seen 211% growth since last year, due to consumers seeking functional beverages amid COVID-19 pandemic.
June 12, 2020
According to recent Nielsen data, plant-based beverage brand and wellness shot category leader, So Good So You is now the #1 refrigerated functional beverage brand at Publix stores nationwide (including all kombucha, shots and functional drinks). So Good So You is also the #1 shot company by gross dollars and has seen growth of 211% over the last year.
On our newest From the Cold Corner podcast, I talked with Roberto Peregrina from Hiperbaric about the latest trends in High Pressure Processing (HPP) and what the evolution of HPP might look like in the future. We also discussed COVID-19’s impact on Hiperbaric’s business, and what the company is doing instead of tradeshows to connect with F&B processors while travel is shut down, which is a pivot many businesses have to make today.