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Increased consumer interest in the stories behind their food and beverage products and their influence on purchasing decisions has resulted in companies paying more attention to storytelling in their branding strategies.
“Storytelling: Winning with Words” leads the list of Top 10 trends for 2020, according to this research report released by Innova Market Insights, The Netherlands.
The report finds that today’s consumers are confronted by real and immediate sustainability challenges, such as climate change and the permanence of plastic waste.
Sustainability as a cultural value is a defining concern for consumers, according to a new report, “Sustainability 2019: Beyond Business as Usual,” released by the Hartman Group, Bellevue, Wash.
Generation Z, which contributes approximately $830 billion to U.S. retail sales annually, represents an influential consumer group where wallet size and allocation provide a proxy for category interest, according to a study published by Piper Jaffray Cos., Minneapolis.
The global individually-quick frozen (IQF) fruits market is projected to register a CAGR of 5% during the forecast period, according to analysis by Persistence Market Research, New York.
A survey of 23,000 European shoppers reveals specific ways grocers can win in fresh fruits and vegetables, boosting sales by as much as 10% even in a flat market.
The demand for plant-based beverages is likely to expand at a CAGR of over 6% through 2028, as per research released by Persistence Market Research, New York.
A new survey by Blue Circle Foods, Washington, D.C., revealed that although shoppers are concerned about where their fish comes from and what is in it, price still influences purchasing decisions.
The latest Total Consumer Report from Nielsen, Chicago, shows that fresh categories within the United States are driving nearly 49% of all dollar growth across the fast-moving consumer goods (FMCG) brick-and-mortar landscape.