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Home » market trends

Articles Tagged with ''market trends''

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Market research: Storytelling leads top trends for 2020

Increased consumer interest in the stories behind their food and beverage products and their influence on purchasing decisions has resulted in companies paying more attention to storytelling in their branding strategies.
October 23, 2019
“Storytelling: Winning with Words” leads the list of Top 10 trends for 2020, according to this research report released by Innova Market Insights, The Netherlands.
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Study: Consumers display environmental responsibility when making purchasing decisions

The report finds that today’s consumers are confronted by real and immediate sustainability challenges, such as climate change and the permanence of plastic waste.
October 22, 2019
Sustainability as a cultural value is a defining concern for consumers, according to a new report, “Sustainability 2019: Beyond Business as Usual,” released by the Hartman Group, Bellevue, Wash.
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Whole Foods Market predicts Top 10 food trends for 2020

Regenerative agriculture, West African foods, meat-plant blends and new varieties of flour are among the food influences.
October 21, 2019
Whole Foods Market, Austin, Texas, revealed the most anticipated and innovative food trends for 2020.
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Survey underscores where, how Generation Z consumers are spending money

Food continues to be male teens’ No. 1 spending category (23%).
October 10, 2019
Generation Z, which contributes approximately $830 billion to U.S. retail sales annually, represents an influential consumer group where wallet size and allocation provide a proxy for category interest, according to a study published by Piper Jaffray Cos., Minneapolis.
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Study: Global IQF fruits market expected to reach $13.4B by 2028

The increasing tendency for developing countries to adapt to food trends has resulted in the worldwide growth of ready-to-eat food products.
October 9, 2019
The global individually-quick frozen (IQF) fruits market is projected to register a CAGR of 5% during the forecast period, according to analysis by Persistence Market Research, New York.
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Study finds Gen Z consumers prefer grab-and-go lunch concepts

The study reveals that the menu items among kids' favorites were also items ideal for grab-and-go dining.
October 7, 2019
A new study from Y-Pulse, Chicago, examined young consumers' interest in grab-and-go dining.
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Study: European shoppers want quality over price in fresh foods

According to research, quality is the biggest factor in whether a customer will recommend a store’s fresh produce department to other people.
October 4, 2019
A survey of 23,000 European shoppers reveals specific ways grocers can win in fresh fruits and vegetables, boosting sales by as much as 10% even in a flat market.
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Study: Sales of plant-based beverages soar as consumers adopt holistic view of health & wellness

According to the this research study, consumers will continue to show marked preferences for dairy alternatives over any other source type.
October 4, 2019
The demand for plant-based beverages is likely to expand at a CAGR of over 6% through 2028, as per research released by Persistence Market Research, New York.
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Study: U.S. seafood consumers conflicted over sustainable options

90% of shoppers are concerned about contaminants like mercury in fish and seafood.
October 3, 2019
A new survey by Blue Circle Foods, Washington, D.C., revealed that although shoppers are concerned about where their fish comes from and what is in it, price still influences purchasing decisions.
Read More
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Study: Fresh categories driving growth in FMCG brick-and-mortar landscape

E-commerce is still maturing within food and beverage, but fresh perishables are an opportunity in stores today.
October 2, 2019
The latest Total Consumer Report from Nielsen, Chicago, shows that fresh categories within the United States are driving nearly 49% of all dollar growth across the fast-moving consumer goods (FMCG) brick-and-mortar landscape.
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